LOS ANGELES, CA (January 3, 2012) Taycor Financial, an award winning leader in the equipment leasing and financing industry is excited to announce the launch of their new website, taycor.com. Since 1997, Taycor has centered on a culture of constant improvement to reach the company’s objective, to help customers and vendor partnerships achieve greater success. With the last redesign completed in 2008, the goal of the current overhaul is to provide a more functional, user-friendly navigation experience. The mission was to provide the desired information or action all within three clicks of the mouse.
Michael Hong, director of business development at Taycor, says: “The website refresh and site architecture design was planned around the 3 clicks concept. During the storyboarding phase, if the user entered the site at any point and couldn’t get to where they wanted to go within three clicks of the mouse, we started over. At least five fully developed working models were designed and created, only to be dragged into the desktop recycle bin. We collaborated with long time partners in the equipment leasing industry to compile, meet, and then exceed user expectations. The result is a consummate presentation of equipment leasing and financing information available to users around-the-clock.”