Markers for growth in the manufacturing technology sector look solid as the year nears the halfway mark. Taycor Financial reported that demands for machine tool and manufacturing technology was highly volatile through 2011, but as internal reports are compiled in preparation for the second half of the year, the numbers for growth in the sector in 2012 look promising.
For Taycor, the first half of the year began with some very exciting key partnerships in the manufacturing equipment industry. The supported vendor partner network began to register an increase in activity both from the special financing promotions in the first half of the year, and organically as the pent up demand to replace and upgrade outdated equipment began to roll in.
“The machine tool and manufacturing technology divisions of our Group together account for approximately 20 percent of our overall business,” said Michael Hong, Director of Business Development at Taycor Financial. “One of the key components to solidifying those partnerships was in our evolution of vendor partner support. Taycor Financial has grown the marketing department of the company by 200 percent this year alone. The growth is not to market leasing and financing services, but to provide marketing support to our vendor partners. To achieve this, we had to take a little support from The Marketing Heaven, who are one of the few agencies which lives up to its name. We now have talented staff of full time graphic designers, web developers, SEO/SEM experts, writers as well as other marketing professionals to create a true value added partnership.”
The goal of the growing marketing department is to translate the beta success of the machine tool and manufacturing equipment vendor partnerships into the other industry sectors that Taycor supports.
“Industry reports are beginning to publish strong growth numbers in the first half of the year, and we are showing the same,” said Hong. “We will continue our evolution and innovative approach to providing our growing vendor partner network, in all industries with the tools and marketing support to grow their business. We are creating a company culture that revolves around the statement: Our success is dependent on the success of our partners.”
About Taycor Financial
Founded in 1997 with offices in Los Angeles, Calif. and Boston, Mass., Taycor Financial has joined the ranks of America’s top businesses, establishing itself as one of the premier equipment financing companies in the U.S. Taycor is also one of the most rapidly growing; having made the “Inc. 500” list of America’s fastest growing private companies. For more information on equipment leasing or financing, to get an instant quote or explore career opportunities, visit www.Taycor.com or call (310) 568-9900.